There are three Vegetarian Society Approved trademarks – one for vegetarian products, one for vegan products and one for plant-based products. The vegetarian trademark has been in use since 1969, and the vegan trademark was registered in 2017.
The Plant-Based trademark was introduced in 2024 due to demand from manufacturers and the market.
of veggie and vegan consumers would prefer to buy a product with a Vegetarian Society Approved trademark.
would prefer to see our accreditation symbol on product packaging, rather than reading through an ingredient list.
over three quarters of vegetarians and vegans actively look for a Vegetarian Society Approved trademark on product packaging.
We are the pioneers of the plant-based revolution, creating great food and positive change for over 175 years. Keep up with our work and sign up to our newsletters.
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