Launching at Plant Based Expo 2024 the new Plant-Based Trademark.
The Plant-Based Trademark has been designed to be the gold standard of plant-based accreditation, it goes above and beyond the proposed ISO definition offering manufacturers and customers the assurances they are looking for.
Plant Based Expo, 13th November 2024, sees the start of a roll-out of the Plant-Based Trademark in the UK. This will be followed by an international roll-out.
Vanessa Brown, Head of Trademarks at the Vegetarian Society, said: “Developments in the marketplace see customers looking for terminology which feels acceptable. ‘Plant-Based’ is a term which resonates with them.
The Plant-Based Trademark offers checking, registration and trademark services for products who would like to use Plant-Based wording, backed up by our trusted third-party certification to give customers the confidence to make informed purchases.”
Early adopters of the Plant-Based Trademark will be announced soon but conversations are already taking place with several supermarkets.
The Plant-Based Trademark must have no animal ingredients but offers an extra dimension where products must have a key plant-based characteristic as well. The Plant-Based Trademark has been developed with consultancy after a review of case law and the industry in general.
