Grow with Iris, the fortified plant-based growing up drink for 12+ months, in now accredited with the Vegetarian Society’s Plant-Based Trademark.
Just like dairy-based growing up milks, Grow with Iris is nutritionally tailored for young children aged 12 months – 4 years of age.
It’s tasty and packed full of vitamins & minerals, protein and fibre. It’s also allergy-friendly, free from emulsifiers or preservatives and has a lower carbon footprint than dairy alternatives.
Sophie Paynter, Co-founder of Grow with Iris said: “Our mission is to be THE go-to milk alternative for toddlers of every kind, offering choice to families who previously had none or very little. As a new product on the market, having this seal of approval will immediately help build trust amongst parents and caregivers.”
Vanessa Brown, Head of Trademarks, the Vegetarian Society said: “We are so pleased to see Grow with Iris – the free-from, plant-based growing-up drink – accredited with our Plant-Based Trademark. Developments in the marketplace see customers looking for different terminology. ‘Plant-Based’ is a term which resonates with them and manufacturers too. The Plant-Based Trademark offers checking, registration and trademark services for products which meet the criteria and companies who would like to use plant-based terminology, backed up by our trusted third-party certification to give customers the confidence to make informed purchases. Of additional benefit to customers is they can also get their products checked for our Vegan Trademark at the same time, providing marketing choice and cost savings.”
Designed to be the gold standard of plant-based accreditation, the Plant-Based Trademark goes above and beyond the proposed ISO definition offering manufacturers and customers the assurances they are looking for.
The Plant-Based Trademark must have no animal ingredients but offers an extra dimension where products must have a key plant-based characteristic as well. The Plant-Based Trademark has been developed with consultancy after a review of case law and the industry in general. To learn more about the Plant-Based Trademark, please visit www.plantbasedapproved.com
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