The Vegetarian Society Approved trademarks are symbols you will see on thousands of products in shops all over the UK, EU, USA and many other countries.
Our trademarks encourage consumers to choose your products when they are shopping. 82% of shoppers (YouGov UK Plc 3/23) would prefer to see our accreditation symbol on product packaging, rather than reading through an ingredient list.
Our trademarks aren’t just for food products. Whether you manufacture clothes, cosmetics, medicines or household items, if what you sell is suitable for plant-based customers, chances are you can add one of our trademarks, giving your business a boost!
Which Trademark to use?
Luckily with the Vegetarian Society accreditations it is not Plant-Based vs Vegan. Which one(s) you use depends on how you want to market your products.
The trademarks are identical with vegan as a minimum and the Plant-Based TM (PBTM) has one extra criterion which is “plants must be the characterising ingredient”.
We give the general guidance if the target market is broad, lead with the PBTM on front of product packaging to attract that broad audience and put the Vegan trademark on the back to reassure vegans that it is suitable for them.
2 for the price of 1!
We can check a product to see if it meets the vegan trademark criteria and also check to see if plants are the characterising ingredient at the same time. Then we can issue the vegan trademark or both the vegan trademark and the PBTM. Because this is one set of checks, we’ll charge one price and can then issue two certifications if you require this.
We can help support your product marketing to an active audience of consumers
in the USA
in India
in EU
in Canada
ROW
Recognised worldwide, our trademarks have been trusted by shoppers and supermarkets for over 50 years. 84% of veggie and vegan consumers surveyed trust a Vegetarian Society Approved trademark more than a manufacturer’s own vegetarian or vegan symbol.
When you invest in a Vegetarian Society Trademark, you also access marketing, PR and networking opportunities to promote your brand. This includes posts on our thriving social channels, product promotion at exhibitions, competition features, and mentions in our members’ magazine and weekly newsletter.
We check your ingredients and processes, giving you peace of mind they are suitable for vegetarians, vegans or consumers seeking plant-based products. Alongside our own expertise The Vegetarian Society has worked closely with food industry, Trading Standards, and Food Law and Labelling experts.
We use our years of expertise to help in any way we can. Whether it’s assisting with product development, making connections with supermarkets or introducing you to our other clients for collaboration.
Vegetarian Society Accreditation costs less than you might expect.
Enquire today and reach a huge consumer audience, raising your plant-powered profile.
We are the pioneers of the plant-based revolution, creating great food and positive change for over 175 years. Keep up with our work and sign up to our newsletters.
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The Vegetarian Society
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Ancoats
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0161 925 2000
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