Product Criteria

Product Criteria

To qualify for the Plant Based Trademark, your product must adhere to strict criteria that demonstrate its commitment to plant-derived ingredients and sustainable practices.

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Discover the benefits of a Plant Based Trademark and join the movement towards a healthier, sustainable world

Our trademarks encourage consumers to choose your products when they’re shopping.

All figures are from YouGov Plc March 2023. Total sample size was 2036 vegetarians and vegan adults.

62%

of veggie and vegan consumers would prefer to buy a product with a Vegetarian Society Approved trademark.

82%

would prefer to see our accreditation symbol on product packaging, rather than reading through an ingredient list.

75%

over three quarters of vegetarians and vegans actively look for a Vegetarian Society Approved trademark on product packaging.

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